To “help” the compressor, sound engineers pre-compress the peaks manually using the audio editor Audio blocks (clips, items) are usually sliced to align them with the beat. A standard DAW (digital audio workstation) is not only a sound editor, but also a mixer with a processing package, as well as a tool for recording, making arrangement and producing. Some are only suitable for audio editing, others are powerful platforms with huge toolboxes. Anyone who wants to edit, for example, a video birthday greeting, should also use one of the video or audio editors.Īll these programs differ in interfaces, workspace organization, level of convenience and functionality. They add background music, cut out long pauses in speech, remove noise and etc. Video bloggers and podcast creators also need to process their material. This specialized sound editing software is also used by arrangers, producers and beatmakers. And for these purposes, audio editors are used. The stage of recording must be followed by the stage of editing. Sound and recording engineers do the same in professional studios. They connect guitars and microphones to audio interfaces and then convert their music into a digital signal. NDC is an integral part of the Amadeus Travel Platform – a platform which brings together all travel content from multiple sources in one place, allowing travel agencies to easily search and compare offers.Aspiring and independent artists, musicians, composers record material at home. In addition to accessing new airline content and fares via NDC connectivity, Seera Group will continue to have access to content from traditional technology such as EDIFACT. With NDC taking off in the industry, Seera Group understood it was the opportune time to partner with us to be fully NDC ready, marking an important milestone in their NDC journey. It will help add tremendous value to its travelers, and cement Seera’s place at the forefront of travel innovation in the Middle East. We are confident that NDC will help us personalize our offer, open up new opportunities to upsell, and really elevate our customer experience.”īernhard Steffens, Senior Vice President of Business Travel Agencies in Europe, Middle East and Africa said, “For a brand like Seera Group that focuses on customer centricity, the adoption of NDC makes perfect sense. Amadeus has always been at the forefront of cutting-edge technology for our industry, and working together to implement NDC was a natural extension of this partnership. We have been working together successfully to drive innovation in the region and provide our customers access to new, dynamic airline content that includes more tailored services. Speaking about the extension, Tarique Khatri, EVP at Seera Group,said, “Amadeus has been a long-term technology partner of Seera. It will allow the selling of new fares and services to customers that are only available via NDC.Ĭustomers are at the core of everything the Seera Group does, and integrating NDC efficiently within its workflow, online and offline, will help the group’s travel brands differentiate its offers with more relevant options, better fares and availability, as well as post-booking servicing capabilities. Seera Group will join Amadeus’ NDC program and implement the NDC-enabled Travel API solution to distribute richer airline products to its customers. To seize this opportunity and be future-ready, Seera Group has extended its long-standing partnership with Amadeus to adopt NDC. This standard enables travel sellers to boost customer focus by providing them with rich, more personalized and relevant offers, and access to new content and fares from airlines. NDC is one of the biggest changes the travel industry has seen in a long time it is a critical enabler for enhanced travel retailing.
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